Client: WAS Germany
Agency: Nordpol+
Partners: Felipe Alcântara, Hannah Reid,
Ingmar Bartels, Jaqueline Faseth,
Ottilie Lindemann & Tim Schulz
& Tim Schierwater

WAS is a hidden champion: the company imports and exports equipment
for restaurants, hotels and gastronomists in high quantities.
Facing the challenges of digitalization, the company needed to redefine itself as
a brand to stick out from its competitors. And differentiate not through offering
the cheapest price, but the perceived quality of a German-based company.
Where service begins.