Client: HP
Agency: Media.Monks
Account: Louise Villanueva
Creative Director: Rajat Gupta
Creative: Felipe Alcântara & Victoria Toxqui
Design: Martina Brayer & Carolina Werner
Director: Paul Johnston
Video Edit: Mike Lynch & Mike Stephenson
Sound Design: Francisco Nobile
Post Producer: Melissa Espinosa
Project Manager: Germán Ferez
Film Production: Fernanda Kuri, Juan Urgelles Meaghan McKeon & Victoria Edwards
Executive Production: Octavio Gortazar

Can paper bridge the gap between different generations?
HP Instant Ink & Paper film focuses on the generational gap which often tends to miss solidarity.

The new campaign has the intention to promote closeness, understanding towards one another and of course,
present its convenient service focused on the elderly. In a time where the difference in values and opinions
between generations are increasing, promoting inclusion and community helps develop social bonds throughout
simple gestures. Bridging the discussion and relatability throughout technology.