The Hochschule für Musik und Theater HH is a historic institution of Hamburg’s cultural landscape and one of the very few public-funded art schools in Germany.
To attract students from all over the world, the university needed a new Corporate Design to demonstrate it's distinctive approach. The challenge for the design strategy: the whole institution needed to represent the diversity of studies as one university and each department needed a logo to express its cultural identity individually.
"HARMONY THROUGHOUT POLARITY."
Goethe
COLORSYSTEM
The combination of colors represent community and the overcoming of social differences.